Digital marketing, online marketing, internet advertising…whatever we call it, marketing a company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.
So, what is digital marketing? How it became so hyped? What strategies to follow? We'll discuss it all here. So, let's dive in.
What is Digital Marketing?
Digital marketing is like any other type of marketing-it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online. Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, social media marketing and even blogging are all great examples of digital marketing-they help introduce people to your company and convince them to buy.
Digital Marketing Strategies
The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:
- Search Engine Optimization (SEO)
If you don’t want to pay to show up in the google top rank, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort.
- Social Media Marketing
Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.
- Content Marketing
Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, info-graphics, eBooks, videos, etc) to build brand awareness or drive clicks, leads or sales.
- Email Marketing
Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.
Search Engine Marketing
Previously it has been discussed about Search Engine Optimization or SEO. Now you might think why SEO is mentioned under Search Engine Marketing. The reason is that SEO slightly differs from Search Engine Marketing. Let us explore what Search Engine Marketing is.
Search Engine Marketing, in brief SEM, is a marketing strategy where the website or webpage is promoted by expanding its visibility in the search engine ranking through paid traffic process. This action involves the practice of SEO along with paid advertisements. SEO is an unpaid process where SEM includes paid advertisements and contents.
Digital Marketing is comprised of a wide range of marketing fields other than the strategies explained in this discussion. For example, Video marketing, Affiliate Marketing, and more. The publicity of businesses using the internet has brought a good chance in the commercial sectors. Hence Digital Marketing is a popular marketing field in the present world.
7 Interesting facts about Digital Marketing
- Consumers more often accept attractive video marketing
- Blogging is very important to catch the eyes of the audience.
- Contents with imagery features like interesting stories or dramas that use the products are most acceptable to the clients
- Live video in social media helps to increase the engagement of the audience.
- SEO is more preferable than SEM as the objectives of Digital Marketing can be done unpaid.
- Nearly 42% of the total population uses social media and the Linkedin users are likely to increase the range of marketing.
- Good marketing will make customers giving a good recommendation.
How to keep pace with the competitive market?
The world is continuously moving towards the ultimate virtual reality. Every aspects of human life is managed digitally. So the market is getting competitive than ever before. Consumers demand is changing every now and then. So it's tough to satisfy the consumer. However, there's always some tips and tricks to every hurdle.
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